The Ooni Story
What We Do
We design, make and sell AMAZING pizza ovens. They’re so AMAZING that lower-case adjectives just don’t do them justice.
Truly great pizza needs high heat, that’s why all of Ooni’s live fire pizza ovens get hot as hell (that’s 500 °C) and cook incredible pizza in only 60 seconds. Before Ooni, if you wanted pizza that good you had to go to a restaurant or spend thousands on a traditional pizza oven. Now, all you have to do is pick the Ooni oven that’s right for you.
Why We Do It
Because everyone deserves great pizza, that’s why. It’s a simple idea, but a noble cause that’s behind everything we do at Ooni. We’re working our wee socks off and won’t rest until there’s an Ooni pizza oven in the backyard of every man, woman and backyard-owning child everywhere.
How It All Happened
Ooni was founded by husband-and-wife team, Kristian Tapaninaho and Darina Garland. Before Ooni Kristian and Darina were running an education company to promote creativity, innovation and problem solving within school communities.
Speaking of problems, Kristian had one: he was really getting into making pizza but he was frustrated— ‘my pizzas are good, but they’re not great.’ The pizzas Kristian was able to make at home lacked that restaurant-quality taste that comes from a very high heat. His domestic oven simply wasn’t cutting it.
Kristian went on the hunt for a wood-fired pizza oven to use in his backyard, but the only products on the market were eye-wateringly expensive and bulky. Kristian wasn’t an inventor, an engineer or a product designer, but he knew he had a great idea. After a series of sketches, many prototypes and ongoing backyard testing, Kristian created the world’s first ever portable wood-fired pizza oven. Ooni – the fast, portable, cost-effective, kick-ass wood-fired oven was born! YES!
The Story So Far
Since our launch Ooni has grown into a multi award-winning business that sells products all over the world. Ooni’s founders are so stoked to have brought in a mindblowing team of international dynamos. HQ’d in Scotland we also have Ooni team members in the US and mainland Europe. We live, work, play and hire by our values and we think this shows.
Innovation is core to Ooni and we’ve gone on to release new awesome pizza oven models – including Ooni Fyra 12, Ooni Pro 16, Ooni Koda 12, Ooni Karu 12 and Ooni Koda 16 – as well as hardwood pellets our ovens run on wood, charcoal and gas so now there’s an Ooni for everyone. We also have a range of must-have accessories + Ooni ‘merch’ for pizza lovers.
We are so grateful for Ooni’s passionate community and are pumped to say that our customer + media reviews are outstanding. What’s that? WIRED has named us The Best Pizza Oven? (*Blushes!)
Ooni’s reputation and innovative products have attracted partnerships with some of the world's most trusted and respected global retailers and distributors. We build partnerships based on authenticity and shared values.
With brilliant products, an innovative product road map, our Impact Fund, stand-out customer service, a world-class team and a fully fired up global community, we’re excited about the future. Peace and pizza to the people.
If you want to know more, get in touch. If you love Ooni THANK YOU! Share the love via a slice with your friends.